Noah Shanok Founder and CEO Stitcher -TWiST #305

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Jason sits down with Noah Shanok to talk about the future of online content and the podcast industry.

1:05 How long have you been running Stitcher and how many downloads to date?
1:20 Do you have more Android or iPhone downloads?
2:15 What is the business model of Stitcher?
2:40 What can you use Stitcher to listen to?
3:30 What was the first podcast you listened to?
5:05 How do you manage the relationship between content owners and advertisers?
6:30 Have you had content producers complain and want their content removed?
11:00 Are you thinking of having a paid subscription service?
13:15 What did you think when Apple launched their Podcast app?
14:10 How do you differentiate yourself from Apple's Podcast app?
16:15 How do you manage the conversation when something like Apple's Podcast app debuted?
17:00 How did you get Stitcher installed with Ford? And how does that relationship work?
18:20 What price point do car makers need to charge for an Internet connection in your car?
19:30 Do you give a warning about bandwidth usage?
20:10 How big is the company and where is it located?
21:00 What's the future of the business?
23:00 Have you thought about exclusively partnering with content producers?
24:00 Does not having to sync your podcasts get rid of the problem with podcasts?
25:50 Superfan -- Want to transcribe the show? Email team@thisweekin.com! $100 per episode available.
27:15 How do you help podcasters with the monetization problem?
28:30 Will you be a podcasting roll-up service?
29:15 Do people click on the banner ads?
30:10 Do you dynamically serve the banner ads between the different networks?
30:30 How much money does a show like "This Week in Startups" make Stitcher?
31:10 Do content providers get a portion of the advertising revenue?
33:15 Is the car traffic meaningful?
34:10 What about home systems like Sonos?
35:45 Will Stitcher support video?
37:00 Could you add clickable integrated ads that mirrors the content?
38:00 How many active users do you have?
40:00 How will you structure the sponsorships?
42:00 What's the best category for podcasting?
43:15 Do you work with content partners to get them more subscribers?
44:00 What is the best way for you to acquire customers and get downloads for the app?
45:10 Can I buy the featured spot on Stitcher to get more listeners?
46:00 What about studio space? Will you ever open up a studio?
48:30 What's the best audio equipment?
49:45 How are you doing on acquiring talent?
50:30 Have you thought about starting an office in another country like Brazil or Bulgaria?
51:00 Is this your first startup?
51:30 How much did you make on the HubSpot exit?
52:45 Did you try to poach talent and how did you go about doing it?
55:00 How did you come up with the idea for Stitcher?
57:15 Do you think Yahoo will buy the company?
58:30 Is there a sense of pressure to sell the company?
60:30 If you're looking for a sales/engnineering job contact first name @ stitcher.com.
61:30 Follow @NoahsArk
63:00 Join the 8M+ and download Stitcher!

FOLLOW ON TWITTER

Jason: @jason
Noah: @noahsark
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Special thanks to the members of the TWiST Backchannel Program!

Executive Producers

• Louis-Eric Simard
• Benjamin Gifford
• Jacek Artymiak
• Octavian Mihai
• Will Paoletto
• Geoffrey Clapp
• Jeff Hoffer
• Austin Miller
• Rashaun Sourles
• Robb Kunz
• Greg Berry
• Sean Lynch
• Mary Ann Halford
• Jim Joyce
• Morgan Howard
• Margaret Johns
• Kyle M. Brown
• Paul Cole
• Nick Duncan
• Magnus Ingvarsson
• Amir Ayalon
• Carlos Zaidenweber
• Avery Keitt
• Joshua Shipsey

Producers

• Eli Coler
• Ted Inoue
• Radek Rybicki
• Hunter Owens
• Ildar Khakimov
• Matti Hallanoro
• Rodrigo Dauster
• Rodrigo Fuentes
• Anthony Ortenzi
• Daniel de la Cruz
• Michael Hofmann
• John Meneses
• Mike Sunyich
• Sami Rageb
• Michael Lustig
• Alex Deli
• John Davies
• Mark Burcher
• Morgan Howard
• Jeffrey Yan

Associate Producers

• Brad Pineau
• Kat Ganesan
• Nicholas Christian
• Mau Frontier
• Kyle Braatz
• Serena Ehrlich
• JD
• Alex Lotoczko
• James Kennedy
• Benoit Curdy
• Asher Nevins
• Mike Kaltschnee
• William Doom
• David Lee
• Jake Kerber
• Sarp Coskun
• Giuseppe Taibi
• Tyrone Rubin
• Keno Vigil
• Paul Peters
• Jamal Waring
• Nick Ostroff
• Alex Binkley
• John MP Knox
• Bryan McCormick
• Marcos Trinidad
• Allen Cordrey
• Daniel Mich
• Joshua Rosen
• Grant Carlile
• James Smith
• Christopher Rill
• Elliot Myhre
• Nihon Giga
• Nathan Gielis
• Greg Meadows
• Rick Cartwright
• Jacques Struwig
• Robert Ward
• Adam Gering
• Shelley Gaskin
• Jim Shute

Supporters

• Ryan Hoover
• Michael Cranston
• Josiah Thomas
• João Fernandes
• Petrus Theron
• Michael Wild
• Dale Emmons
• Tim de Jardine
• Alejandro Vasquez
• Milan Babuskov
• Chris Rowe
• Nelson Melo
• James Dawson
• Toddy Mladenov
• Daniel Torres
• Chris Macke
• Piotr Zuralski
• Armand Konan
• Brian Vogel
• Paul D
• Jennifer Sun
• David Kolb
• Sue Marrone
• Eugene Granovksy
• Will Blackton
• Ryan Dodds
• Brett Arp
• Jason Cresswell
• Edwin Orange
• Daniel Bradley
• Shawn Daniel
• Priidu Kull
• Patrick Desroches
• Alex Lam
• Paul Secor
• Ryan Urabe
• Madhu R.
• Paul Ardeleanu
• Ian Thomas
• Manny Alarcon
• Charlie Osmond
• Christopher Smitley
• Roshan H.
• Barcy Cordrey
• Matt Beaubien
• Matthew Smith
• Oscar Bueno
• Tim Hoyt
  
• Ian Gerstel
• Taphon Maddison
• John Bradley
• Luigi Armogida
• Dave Ferrara
• Janus Lindau
• Chris Mancil
• TR Ludwig
• Giles Thomas
• Jason Cartwright
• Michael Del Borrello
• Joshua Rosen
• David Karlberg
• Marcus Schappi
• Justin Furniss
• Mike Hauck
• Jess Bachman
• Isaac Hill
• Robert Haydock
• Dan Sfera
• Flaviu Simihaian
• Kiko Cherman
• Chandra Siva
• Kasper Andkjaer
• Zach Woodward
• Chris Galasso
• Chad Olsen
• Michael Grabham
• John Shiple
• Gregory Hoffman
• Chris Rickard
• Eskil Steenberg
• Jay Moran
• Karim Sarkis
• Michael Davidovich
• Petru Marchidan
• Sam Drzymala