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Executive Producers
Louis-Eric Simard
Benjamin Gifford
Jacek Artymiak
Octavian Mihai
Will Paoletto
Geoffrey Clapp
Jeff Hoffer
Austin Miller
Rashaun Sourles
Robb Kunz
Greg Berry
Sean Lynch
Mary Ann Halford
Jim Joyce
Margaret Johns
Kyle M. Brown
Paul Cole
Nick Duncan
Magnus Ingvarsson
Amir Ayalon
Carlos Zaidenweber
Avery Keitt
Joshua Shipsey

Producers
Eli Coler
Ted Inoue
Radek Rybicki
Hunter Owens
Ildar Khakimov
Matti Hallanoro
Rodrigo Dauster
Rodrigo Fuentes
Anthony Ortenzi
Daniel de la Cruz
Michael Hofmann
John Meneses
Mike Sunyich
Sami Rageb
Michael Lustig
Alex Deli
John Davies
Mark Burcher
Jeff Yan 


Associate Producers
Brad Pineau
Kat Ganesan
Nicholas Christian
Mau Frontier
Kyle Braatz
Serena Ehrlich
JD
Alex Lotoczko
James Kennedy
Benoit Curdy
Asher Nevins
Mike Kaltschnee
William Doom
David Lee
Jake Kerber
Sarp Coskun
Giuseppe Taibi
Tyrone Rubin
Keno Vigil
Paul Peters
Jamal Waring
Nick Ostroff
Alex Binkley
John MP Knox
Bryan McCormick
Marcos Trinidad
Allen Cordrey
Daniel Mich
Joshua Rosen
Grant Carlile
James Smith
Christopher Rill
Elliot Myhre
Nihon Giga
Nathan Gielis
Greg Meadows
Rick Cartwright
Jacques Struwig
Robert Ward
Adam Gering

Supporters
Ryan Hoover
Michael Cranston
Josiah Thomas
João Fernandes
Petrus Theron
Michael Wild
Dale Emmons
Tim de Jardine
Alejandro Vasquez
Milan Babuskov
Chris Rowe
Nelson Melo
James Dawson
Toddy Mladenov
Daniel Torres
Chris Macke
Piotr Zuralski
Armand Konan
Brian Vogel
Paul D
Jennifer Sun
David Kolb
Sue Marrone
Eugene Granovsky
Will Blackton
Ryan Dodds
Brett Arp
Jason Cresswell
Edwin Orange
Daniel Bradley
Shawn Daniel
Priidu Kull
Patrick Desroches
Alex Lam
Paul Secor
Ryan Urabe
Madhu R
Paul Ardeleanu
Ian Thomas
Manny Alarcon
Charlie Osmond
Christopher Smitley
Roshan H.
Barcy Cordrey
Matt Beaubien
Matthew Smith
Oscar Bueno
Tim Hoyt
Ian Gerstel
Taphon Madison
John Bradley
Luigi Armogida
Dave Ferrara
Janus Lindau
Chris Mancil
TR Ludwig
Giles Thomas
Jason Cartwright
Michael Del Borrello
Joshua Rosen
David Karlberg
Marcus Schappi
Justin Furniss
Mike Hauck
Jess Bachman
Isaac Hill
Robert Haydock
Dan Sfera
Flaviu Simihaian
Kiko Cherman
Chandra Siva
Kasper Andkjaer
Zach Woodward
Chris Galasso
Chad Olsen
Michael Grabham
John Shiple
Jay Moran
Gregory Hoffman
Petru Marchidan
Sam Drzymala
Nick Mehta

Friday
Oct212011

Eric Ries of The Lean Startup #199

Join our new mailing list and be the first to learn about upcoming guests! 

Jason interviewed Eric Ries, entrepreneur and author of The Lean Startup. Eric gave advice for all levels and phases of startups, from idea inception and shortening incubation times to managing the inevitable pivots. Later in the episode, Jason and Eric team up to deliver an 'Old Time Revival,' where audience members bring their business woes to the stage to have them healed by these two experts. 

Click here to stream the audio version of this episode.
Click here to stream the video version of this episode.

 

0:00-2:00 Hey everyone this is ThisWeekIn Startups, my guest Eric Ries of Lean Startups is here.
1:00 What is Lean Startups?
2:45 It’s all about addressing the customers needs.
4:10 Talking about the shortening gestation period for new startups.
6:19: Being lean isn’t about how much money you raise.
6:55: What’s the one piece of advice that makes people so drawn to it? Is it the Minimum Viable Product?
7:00-13:00 Survey Monkey 
14:45 Software VS. Hardware startups.
15:33 The impact of Web 2.0 on startups.
16:30 The ‘Summer of Startups’ which are creating money, which are glorified ponzi schemes?
17:50 It’s so much easier to make money today, with ecommerce. Will we not see a lot of these companies meander, when they make enough money to exist but not to progress?
19:09 All overnight successes had 2 years of failure under their belts. Twitter is an example.
20:00 Jason talks his Twitter past.
22:00 Eric talks network effects.
23:00 The key to getting over the fear of costumer feedback: feedback doesn’t tell you about you, it tells you about them.
23:49 Haters are the best sources of great feedback, your fans won’t get into details.
25:20 Feedback is the key, and entrepreneurs are afraid of feedback.
25:50 Discussion of the ‘Steve Jobs Philosophy.’
29:16 Quality vs. Speed and ‘Avatar Teleportation.’
31:50 Let’s unpack testing.
32:00-36:00 MailChimp
40:10 Discussion of Facebook, World of Warcraft, and Viral Coefficient
41:30 You left out a couple of ways to build a business.
42:39 What do you think of Groupon?
44:49 Eric’s Accounting Revolution
46:17 Greatest entrepreneurship movie of all time, Ghostbusters.
48:10: How do you know when to pivot, or when to perservere?
51:30 #1 Signal that teams need to pivot
52:35 Early launch is prematurely marketing your own demise.
53:30: Eric on the indicators of traction
54:30 Democratization of entrepreneurship
56:00 No audience questions, but audience horror stories, and Jason and Eric try and save your companies. Who is struggling in their business, let’s have a revival!
57:00 The startup revival begins.
60:00 A pivot is a change in strategy, without a change in vision.
61:55 Woosh Traffic; what to do when your expenses match your revenue.
67:30 Gradebuddy.com; note-taking program for universities. How to get through a pivot, how to get through institutional sales.
1:12:55 If you can measure it, you can manage it.
1:13:30 Terry, Stumeroom (Netflix for costumes). What kind of metrics are needed to be used to see where the business will go, how to generate interest?
1:18:30 How to balance between assessment of business, without exposing yourself to being ripped off
1:20:00 Ideas mean nothing, execution is everything
1:21:10 An empty can makes the most noise. Talking about your idea before a consumer can engage is useless.
1:22:00 Quantifying viral coefficient.
1:24:00 Is there such a thing as over-iteration?
1:28:06 Jason and Eric break down Mahalo. Youtube Vs. iPad apps, which has better sustainable growth?
1:32:00 How do you build an organization on an operational basis?
1:35:00 In a startup, rip up your job description. Your job is to do whatever it takes to make the company succeed.
1:35:00 This has been a great night. Give it up for Eric, let’s all go to Main Street!
 

Multilingual? Translate this episode of TWiST into another language and email the transcript to translate@thisweekin.com 

         FOLLOW ON TWITTER
Jason: @jason
Tyler: @steepdecline
Eric: @ericries

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Special thanks to the members of the TWiST Backchannel Program!

Executive Producers

Producers

Associate Producers

  • Brad Pineau
  • Kat Ganesan
  • Nicholas Christian
  • Mau Frontier
  • Kyle Braatz
  • Serena Ehrlich
  • Nathan Hangen
  • Lauri Hahne
  • JD
  • Trudy Baidoo
  • Ian Gerstel
  • Julian Hearn
  • Alex Lotoczko
  • James Kennedy
  • Benoit Curdy
  • Asher Nevins
  • Mike Kaltschnee
  • Paul Higgins
  • William Doom
  • David Lee
  • Jake Kerber
  • Sarp Coskun
  • Giuseppe Taibi
  • Tyrone Rubin
  • Keno Vigil
  • Paul Peters
  • Jamal Waring
  • Nick Ostroff
  • Alex Binkley
  • Tom Altman
  • John MP Knox
  • Zon Petilla
  • Bryan McCormick
  • Marcos Trinidad
  • Allen Cordrey
  • Daniel Mich
  • Joshua Rosen
  • Grant Carlile
  • James Smith

Supporters

  • Ryan Hoover
  • Michael Cranston
  • Josiah Thomas
  • João Fernandes
  • Petrus Theron
  • Michael Wild
  • Adrian Grant
  • Dale Emmons
  • Kieran McGrady
  • Tim de Jardine
  • Alejandro Vasquez
  • C. Dain Miller
  • Joshua Opatz
  • Milan Babuskov
  • Chris Rowe
  • Nelson Melo
  • James Dawson
  • Toddy Mladenov
  • Daniel Torres
  • Chris Macke
  • Piotr Zuralski
  • Armand Konan
  • Brian Vogel
  • Paul D
  • Jennifer Sun
  • David Kolb
  • George Gecewicz
  • Sue Marrone
  • Eugene Granovksy
  • Matt Caporella
  • Will Blackton
  • Ryan Dodds
  • Brett Arp
  • Jason Cresswell
  • Edwin Orange
  • Daniel Bradley
  • Shawn Daniel
  • Priidu Kull
  • Marc Kohlbrugge
  • Patrick Desroches
  • Alex Lam
  • Dario Dulic
  • Paul Secor
  • Ryan Urabe
  • Madhu R.
  • Paul Ardeleanu
  • Ian Thomas
  • Manny Alarcon
  • Charlie Osmond
  • Christopher Smitley
  • Roshan H.
  • Barcy Cordrey
  • Greg Dickson
  • Matt Beaubien
  • Mathew Smith

Superfans

  • Carmen Harvey

Fans

  • Juston Brommel
  • Michael Gnanakone
  • Gary Stetler
  • Chris Weitzel
  • Kyle Taylor
  • Michael Puhala
  • Joshua Randal
  • Tom Livesey
  • Ryan Pak
  • Alexander Hektor
  • Christopher Klingler
  • Rob Morgan
  • Nehemiah Wyant
  • Will Mason
  • Bobby Rivera
  • Severan Johnson
  • Abhishek Pillai
  • Kevin Donovan
  • Shiv Rajendran
  • James Parkin
  • Brice C.
  • Dan Ruswick
  • Climate Amante De La Vida
  • William Porter
  • Streaky Gee
  • Andrew Johnson
  • Michael Belanger
  • Andrew Girvan
  • Brian Ruhe
  • Darryl LaRue
  • Jordan Johnson
  • Rob Flemming
  • Eric Moore
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