Dan Martell of Flowtown #206

Tuesday

Nov152011

Tuesday, November 15, 2011 at 05:10PM

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Dan Martell of DemandForce-acquired startup Flowtown joined us to discuss the ups and downs he went through building Flowtown, what it was like to get tangled up with Facebook and how he thinks marketers will relate to customers in the future. We'll also take an Ask Jason call from a viewer who needs some advice about which career direction to take.

0:00-1:45 Welcome everyone, we’re here today with Dan Martell of Flowtown.
1:45-4:30 Thank you to GoToMeeting for sponsoring the show. Everyone remember to thank @GoToMeeting on Twitter.
4:30-6:00 What is Flowtown?
6:00-7:30 So what happened when the WSJ expose came out on Facebook’s data-selling practices?
7:30-8:30 Is it your belief that a large amount of this going on is gray or black hat?
8:30-9:30 Were a lot of other startups based on products like yours and Rapleaf?
9:30-10:45 Would there have ever been a problem with this if consumers better understood that their data is public if they put it on a social network?
10:45-11:45 Don’t Europe and the UK have tighter privacy controls?
11:45-13:45 What was the moment like when you found out you were getting shut down?
13:45-15:15 Is it a double-standard that Google can use data like this and other players can’t?
15:15-17:00 How do you humanely lay people off?
17:00-18:30 What do you say to Dave McClure, Mitch Kapor, all of your investors?
18:30-22:15 Did you launch all three new products to see what would stick?
22:15-24:30 Who owns the person tweet stream for a company or service?
24:30-25:00 Did you have massive legal bills after the Facebook drama?
25:00-27:00 Thank you to Walker Corporate Law for sponsoring the show. Everyone remember to thank @ScottEdWalker on Twitter.
27:00-28:30 Tell us about how you built the company back up and about the subsequent acquisition.
28:30-31:30 What is gift marketing?
31:30-33:00 Tell us a little about DemandForce.
33:00-35:30 What’s the most clever “word of click” you’ve ever seen anyone else do?
35:30-38:30 Do you think Google+ will play a big role in search results?
38:30-43:00 How much of social media is just doing something unique vs. doing something really strategic?
43:00-44:15 Did you not think you were going to be able to raise an A round? Why sell so soon?
44:15-46:30 Question from the chat: Do “pay by tweet” products that let people pay by tweeting actually create buzz or traffic for a brand?
46:30-47:45 Question from the chat: What do you think about tweeting to enter a sweepstakes? Does that work?
47:45-49:45 How long before this starts collapsing on itself?
49:45-51:30 What’s going on with Facebook in your estimation?
51:30-53:45 Let’s take an Ask Jason call from Mitch. Mitch, what’s your question?
53:45-54:15 Do you own the agency that you work at?
54:15-57:15 Are you learning a lot where you are?
57:15-1:01:30 Jason’s advice: I would start going to incubator events and put yourself out their in the community and get in on the bottom floor of a company.
1:01:30-1:03:00 As much as some people think it’s BS, there are lots of secrets and techniques in marketing that are really creating an impact.
1:03:00-1:03:45 Thank you to GoToMeeting and Walker Corporate Law for sponsoring the program. And to Dan for joining us today.

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