Friday, May 28, 2010 at 08:17PM This Week in Startups #54 with Tim Young
0:00:26 Memorial Day 2010
0:00:40 Non –CGI produced bags under my eyes. I look like Mike Arrington
0:00:55 Going to Power Through the show Great guest, ask jason, shark tank
0:01:14 Discussion on TechCrunch Disrupt
0:02:28 Launch Conference in 2011
0:03:55 Guest Tim Young, Founder and CEO SocialCast
0:04:27 Ask Jason – Foo Yee
Question: Not the expert computer scientist look around for projects and build on other's project. Game engines interesting but lack social features….can I build on top of open source game engines?
0:09:55 next week will have details for The Launch Conference
0:10:10 "Little nuggets that people do not know about"
0:10:20 Sponsor Break

0:10:30 Tim Young "We are a DNAMail customer"
0:12:12 "Tim, this is your 3rd company? Someone will pitch us in this segment. Has someone every taken their BlackBerry out during any of your pitches?"
0:12:40 During the Open Angel Forum tell people "do not take your BlackBerry out when someone is pitching their idea, give them 5 minutes."
0:13:09 Jason's Shark Tank – Scott Annan from Network Hippo
0:15:47 Feedback from chatroom
0:16:05 Tyler's rating
0:16:40 Tim's rating
0:17:25 Jason's rating
0:21:20 "Don't pay to pitch"
0:23:05 Jason on DEMO and guerrilla thinking
0:26:15 Sponsor Break

0:27:25 Our guest, Tim Young, Founder & CEO of Socialcast.
0:28:15 Tim: "We build a real time collaboration for employees, focus around activity stream content. Streams digitizing human culture."
0:41:15 World of Warcraft (WOW) as next metaphor?
0:41:25 Game mechanics productivity
0:42:40 Will people get burnt out on game mechanics?
0:45:10 What is Pumpinkhead?
0:48:50 Question from chatroom: "Do you think all these games are ultimately going to hurt the advancement of our society? Seems like a LOT of wasted time."
0:49:25 How did you get started as an entrepreneur?
0:54:30 What are you going to do with $8M?
0:56:24 What is the common DNA of your company?
0:57:37 Mastery discussion
0:58:20 Question from chatroom: "When i was at the socialcast HQ (startup pubcrawl) it seemed bit boring compared to other startups. can we get a pitch on why social cast is a good place to work?"
1:01:18 What is your academic background?
1:02:33 MBA's good employees?
1:05:32 NEWS with Lon Harris
TC Disrupt Discussion
1:09:28 Insights from Tyler - "Eating Tacos in a Tuxedo"
1:10:20 For the Launch Conference will stay true to format of TC50
1:14:57 Carol Bartz to Arrington: F—k Off
What do you think of her response and was it called for?
1:18:09 Request to speak of new Digg from the chatroom
1:20:42 Fake BP Public Relations Twitter @BPGlobalPR and real Twitter Account @BP_America
Good satire or too dark considering catastrophe still ongoing? Why is Twitter is not taking this down? Grew out of Ebert Tweeting about it.
1:29:55 BlockChalk Geo Location Company. Raised $1M in Seed Financing. Leaves notes (chalks) in your neighborhood.
1:33:40 Jesus has just checked in to Santa Monica Apple Store
1:34:00 Sponsor Break

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1:34:31 Startup Meetup on June 8th at 6 pm PDT. Please sign up here and also contact lon [at] thisweekin [dot] com to coordinate Skype Call if your group has over 10 people.
1:36:00 Want to be a guest on Ask Jason or the Shark Tank?
This Week in Android: 4pm PDT Fridays (right after this show!)
This Week in Venture Capital: 2 pm PDT Wednesdays
1:36:39 Entrepreneurial tech block Friday & Sunday Entertainment block
1:36:53 Last Saturday we had Open Casting Calls you can watch the videos here and here.
1:37:24 Tim Young congrats on your success!
1:38:15 The Launch Conference Contest info
1:39:44 Have a Great Holiday Weekend!







Reader Comments (10)
Persona development and ethnographic research is key. That's great to hear it's working for big startups. Industrial Designer and Interaction Designers use it too, it's a great way to break down demographics into something that extends beyond basic user scenarios and helps imagine extreme users and eventually everyone in between.